43% of Americans Find it Difficult to be Healthy as part of a Modern Lifestyle

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The Fountain of Juice - Part of a healthy lifestyle

The conveniences of modern life in the US may be getting in the way of 2016 New Year’s resolutions.

Over the years we have researched and developed our cold-pressed juice recipes to maximize nutrient density, making it much easier and cost effective to consume important vitamins, minerals, antioxidants, phytonutrients and live enzymes that can only be found in fresh, nutritional, raw fruits and vegetables.

We came across an interesting report from Mintel that highlights one of the primary reasons we founded TFOJ: To help people establish better nutritional habits to achieve long-term overall health.


New research from Mintel reveals that 43 percent of Americans agree that living a modern lifestyle makes it very difficult to be healthy. Further, 80 percent agree that being healthy requires sacrifices.

Some of the barriers cited by consumers looking to improve their health include lack of understanding and boredom. Two in five (40 percent) Americans agree that “there is so much information on health out there, I don’t know where to turn,” while one-quarter (24 percent) get bored quickly doing the same exercises.

Barriers aside, as Americans pursue a healthier lifestyle, there exist misconceptions about current health status: one-third (35 percent) of Americans age 20 and older are obese (ie Body Mass Index of at least 30), yet 88 percent of adults consider themselves healthy. What’s more, one-third (33 percent) of consumers report they are very healthy, with more than two in five (44 percent) reporting that they maintain a healthy weight.

“Americans believe that living a modern lifestyle impedes their ability to be healthy, with some feeling as if they’re doomed to fail,” said Lauren Bonetto, Lifestyles & Leisure Analyst at Mintel. “While technology has exponentially increased the amount of easily accessible health information, some consumers find it difficult to tell good information from bad and feel overwhelmed by what’s at their disposal. It’s essential for health brands to communicate the importance of reliable information – whether it be from the internet, a healthcare professional, or some other source – to ensure consumers make the best decisions for their overall well-being.”

While nearly two in five consumers report that there’s always more they could do to be healthy (38 percent), Mintel research reveals Americans are indeed taking proactive measures to achieve better health. In fact, more than half of Americans say they eat a healthy diet (52 percent) and exercise regularly (53 percent). Other actions consumers report taking in order to live a healthy lifestyle focus on relaxation (49 percent), maintaining a work/life balance (48 percent) and focusing on mental health (43 percent).

Mintel research reveals that age also plays a significant role in how consumers view their personal health and their motivations for living a healthy lifestyle. Seven in 10 Millennials (69 percent) agree living a healthy lifestyle is expensive (vs 58 percent of consumers overall). Additionally, Millennials (53 percent) are overwhelmingly more likely than consumers overall (37 percent) to see if health problems will resolve themselves rather than seek medical attention. These attitudes are aided by three in five Millennials (62 percent) agreeing they are more informed about their health than the average person. Despite this, Millennials are less likely than consumers overall to eat a healthy diet (45 percent) and get regular exercise (48 percent).

“Mintel research suggests that Millennials may be lulled into a false sense of security with their health due to their age as they tend to ‘ride out’ health problems.

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